When I am looking for inspiration or ideas, I don’t Google it. I Pinterest it. Pinterest is like your average search engine, only it’s visual.
And I’m not the only one to use Pinterest as a search engine. I know so many of my friends who use Pinterest every time they have a kid’s craft project or want to try out a new recipe to impress their guests or even looking for ways to earn money working from home.
Step by Step Guide to Using Pinterest For Your Blog
The best part of Pinterest is that it still isn’t as saturated with business accounts as other platforms. If you aren’t using Pinterest to increase your blog’s traffic, you have been missing out on huge traffic boosting opportunity. Many successful bloggers ensure to include using Pinterest as part of their strategy to grow their blog’s traffic – and you should be too! But don’t worry if you haven’t used it so far, here is where we show you how.
How to Setup Pinterest
Start by creating your Pinterest business account. You need a business account to
- access the Pinterest analytics dashboard
- to load rich pins to your boards
- and also to advertise your pins.
You can sign up to Pinterest and create your business account here.
Once your business account is created, the next steps you should be doing are:
Claim Your Website
When you log in to your account, Pinterest will ask you to claim your website.
You will get a code that you will have to paste into the header section of your blog.
Once you do that, Pinterest takes a day to connect your website to your account.
Complete Your Profile
Time to complete your profile to improve your searchability and general outlook of your account. In your profile, you must include
- your name
- a short description of your blog
- and upload a picture.
For your name, optimize your account with keywords. Look at how fitness coach, Christina Crylye does it.
For her Profile name, she has included not just her name, but also keywords that her audience would likely search for. It makes it easier for people to find her if they search for a fitness coach.
In your bio it is very important to also optimize with keywords. You have 160 characters to explain yourself to your audience. Use them wisely. Optimize your bio with relevant keywords. Don’t forget to add a call to action. Following the fitness theme, you may include keywords such as supporting mums with Fitness coaching, weight loss and body toning, healthy habits, meal plans and diet tips. Subscribe to receive weekly healthy recipes (Enter Email opt in link). Again you might want to look at how Christina is doing it.
If you want to keep it personal, I recommend uploading a professional photo of yourself rather than choosing a logo. A photo connects better and is more personal than a logo.
Once you are done with your profile, move on to creating your Pinterest boards. I recommend starting with 10-15 boards and growing to 50 boards. Pinterest has a limit of 500 boards, but to be honest that’s a little too many.
In your boards, create both general and niche titles relevant to your industry. Now, you’d be asking where to get ideas for titles.
There are two ways to search for the best board titles:
That’s where I recommend you start with. Start typing words related to your industry and look at Pinterest’s guided search. That will give you a good idea for your Pinterest boards, and even Pinterest pins.
For example, you have a craft board, search for craft on Pinterest. Now, look at the guided search below your search tab.
Add craft to the beginning of each suggestion and there are your board titles:
- Craft for kids
- Crafts for teens to make
- DIY Craft
- Craft for Adults
- Easy Craft
- Craft to Sell
- Dollar Store Crafts
So, what are these tabs?
These are the most searched queries on Pinterest regarding craft. That’s why these are great board ideas because Pinterest users are actually looking for such crafts.
Google Search or Keyword Planning Tools
You can also use Google search or a keyword planning tool to generate your board titles. The method is quite similar to the one above. Search for crafts on Google. Now scroll down to the bottom of the page where Google gives you searches related to craft.
Some ideas you can use from there are:
- Craft sportswear
- Craft Videos
- Craft ideas
- Craft for Kids
- Craft Work
Again, these are actual searches, so they tell you exactly what people are looking for when it comes to craft.
You can go a level deeper by using keyword planning tools. Search for craft on Adwords or keywords.io. This will generate a long list of possible board titles, along with the frequency of the search. Start with high search ideas and move on to the rest.
Once you create your board, go to edit your board and add a description to the board. In this description, you have to write about what is included in your board. Ensure to add as many of your relevant keywords as possible, whilst still ensuring it is readable. Don’t just list keywords one after another. Make it sound natural for your readers adding in keywords where relevant.
Again, I’ll show you Christina’s example:
You should also create a board with the same title as your blog. I suggest creating an excel sheet for all your board title ideas. This will keep you organized from the start. Add two or three boards every few weeks until you search 50-60 boards.
Apart from creating your own boards, you should also consider joining group boards.
A group board is a board created by someone to allow multiple Pinterest users to collaborate and share their pins. With the Group board, you get a better exposure to your pins (meaning more traffic to your blog).
Start searching for group boards in your niche. Some places you can find relevant group boards are Facebook Groups for Pinterest Group Boards, Pingroupie.com or even Pinterest search. Search for [your niche] + group on Pinterest. Search in boards.
Before sending a request to join a group board, make sure the board relates to your blog niche. Look at the number of collaborators. Opt for 2-20 active members. Shy away from those that have more than 40 or 50 members. That’s too many people pinning, and if you have a new account, you might get lost in that crowd.
Look at the rules before joining. I personally don’t like to join groups with too many rules. You usually end up breaking a rule, and then there’s just too much drama. Keep it simple and go with two or three-rule groups. Ensure to follow these rules to avoid being removed from the group board.
Group boards as excellent for gaining more exposure to your pins. Ensure to join groups where the members are ACTIVE, repinning each other’s pins. As well as this, double-check the type of pins being shared. Ensure they are high-quality pins which you will also be able to repin to your other boards to benefit your audience.
Once you have your board, the next thing you should do is start populating it with pins. You have to be consistent with pinning on your boards to stay fresh on the Pinterest newsfeed. Don’t stop pinning. Even if you reach your 10 million and one monthly viewers, keep pinning. Your recent pins get more traction than your older ones. Pinterest likes it fresh.
Every time you publish a blog, create your pins. Create 4-5 pin variations of your blog post. For each pin, experiment with a different image, title, and even size. See what attracts your audience (go through Pinterest analytics regularly). Repeat and recreate.
You should also be creating pins for other pages on your blog. Create pins for your freebies, your challenge pages, and your products and services.
When adding pins, you have to write a pin description. This description should again be keyword dense. Think of what questions your blog answers, and take keywords from those questions and include them in your pin description. Make sure your description flows naturally and isn’t just a list of keywords as this puts people off. For example, don’t post mum fitness, one to one coaching for mums, fitness for mums. Instead, write something natural which incorporates your keywords such as Are you a mum looking for ways to keep fit at home? Check out this post with 10 reasons why one to one coaching for mums is beneficial for keeping fit from home.
Ensure to include hashtags at the end of your description relevant to your pin and what your target audience might be searching such as #mumfitness #onetoonecoaching #fitnessfromhome #keepingfit #fitnesscoachingformums
You might already have heard of rich pins. Rich pins offer more information to your audience. That’s on the right side of your Pin image. You get more action on your rich pins because there’s more information available.
Kinds of Rich Pins
There are five kinds of rich pins:
Product pins are used by businesses selling products on their blogs. Your product pin will include information like price, description, availability and where to purchase the product. When you add a URL of your product pin, Pinterest imports all this information for your Pinterest audience to see. Product pins will get you sales. That’s because whenever there is a price drop on saved product pins, the users who saved the pin will get an email notification of that reduced price. And who can resist a sale!
You should be using recipe pins if you have a food blog. Recipe rich pins list all the ingredients in your recipe, the cooking time and the serving suggestion. If you change an ingredient in the recipe, the recipe pin is automatically updated.
Article Pins are the most used pins. Every day, 6 million article pins are added to Pinterest. If you are a blogger, you will probably be creating lots of these.
As the name suggests, these pins direct users to Apps.In the URL, it links directly to iTunes App Store or Android’s Play Store. In an app pin, you will see the install button, view in the app store button, reviews, browse related apps and screenshots of the app.
You can also create pins for a location. These pins include the address, map, and contact number. Place pins are popular among travel bloggers, resorts and the hotel industry who want to increase tourism to a certain location.
How much to pin?
This is one question many bloggers ask. The answer is as often as you can and consistently. Consistency is key when it comes to Pinterest. It keeps you fresh on the Pinterest newsfeed, plus, you will continue to add up to date new pins to each of your boards for your readers. I recommend pinning at least 10 pins every day, and going up to 30.
Creating 30 pins each day isn’t possible. What you should be doing is repining other people’s content and creating new pins for your old and new content. Pinterest likes new content. If you continue to repin the same pins over and over again, it will either block your profile and mark you as spam, or, won’t prioritise your pins in newsfeeds hence gaining less exposure.
As a general rule, you should look at pinning 80% of other people’s content to your boards and the remaining 20% with your own new pins. Make sure all of these pins are relevant to your audience and to your board.
What’s better than images? Videos.
Pinterest also gives you the option of uploading Video Pins. Your video pin can send across a stronger message compared to an image.
The idea of a video pin like an image pin is to bring traffic to your blog. When using videos, don’t tell the entire story. You want your pinner to go to your website for the full story.
For example, if you are posting a recipe, you might want to leave out the measurements. Pinners will click on the website to get the measurements and the full instructions.
Limit the video pin to less than 2 minutes. This is long enough to get the attention of your audience, but not too long that it gives away the entire content.
Tailwind and Tribes
Tailwind is the go-to social media scheduling platform for Pinterest and, more recently, Instagram. You can upload and schedule pins, view analytics and grow your audience through Tailwind.
Using Tailwind is simple. Start by creating your account. You might want to start with a free trial where you can schedule 100 pins. After that, you have to pay $9.99 dollars per month. That’s billed annually.
One top reason to join Tailwind is to access tribes. Tailwind allows you to easily find tribes in your niche.
Tailwind tribes can substantially increase your blog traffic. Tribes are similar to Pinterest groups, in that you share your pins within a tribe for the other tribe members to see and repin with their own audience. There are usually a few rules to joining each tribe.
For best and maximum results, ensure to join tribes which are relevant to your niche. This helps your pins to gain more exposure and reach more people. Tribes tend to work even better than groups, with a higher percentage of repins. It also provides you with another group of relevant pins for you to repin to your own boards and share with your audience.
Another reason Tailwind is so popular is because of Smart Schedule. Here, Pinterest takes data from your analytics and evaluates the best time for postings. So, with Smart Schedule, you can schedule out pins to be posted at times when your audience is online.
Top Tips for How to Increase Pinterest Traffic
- Pin When Your Audience is Online. Review your Pinterest metric regularly. See what time most of your audience is online. Pin during those time to get maximum reach.
- Use Canva for designing your Pins. Canva has premade Pinterest templates. You just have to upload the image and input the text. You’ve got your pin. Most bloggers have 5-10 templates that they consistently use for all their pins. It makes the task of creating pins easier and lends a cohesive look to your brand.
- Create more pins for popular and valuable content.
- Use relevant keywords. When writing board and pin descriptions, always use keywords your target market would relate to. Speak their language. Remember to use more than one keyword in your description. A good idea is to create a list of relevant keywords and go through them while writing your descriptions.
- Be Patient. Growing your audience on any platform takes time. On Pinterest, organic growth is easier to achieve than with other more saturated platforms. But the secret is to keep posting consistently. If you are able to, then I would manually repin 10 pins per day. If you cannot manually pin, this is when Tailwind is a huge timesaver and you can schedule your pins in advance to be pinned to selected boards.
- Join one tribe for every major content topic. For instance, if you have a food blog, you should be joining tribes for Dessert, Appetizer, Main Dishes, Side Dishes, etc.
And my best tip is GET STARTED! Pinterest is a little different from social media platforms. Remember, it is not a social media platform but a search engine similar to Google, but with images. No longer is it just for recipes or kids crafts. Pinterest is a huge asset to use for any business and when businesses use it consistently, they see fantastic growth in their traffic numbers.