Did you know that starting a blog in 2021 is an excellent way to earn an income working from home?
Blogging, when treated as a business, not a hobby, can be life-changing.
There are bloggers earning £1000-2000 a month, there are bloggers earning $10,000. There are even bloggers earning $100,000!
These bloggers all have something in common.
- They treat their blog like a business,
- are determined,
- willing to invest e.g. in courses and Ebooks,
- dedicate time finding out what their audience needs help with
- and are consistent with their efforts.
Starting a blog and turning it into a successful income stream is no easy task, but, it has the potential to provide you with 4, 5, even 6 figure incomes each month.
I completely understand though it can be daunting starting a blog with no prior experience to earning 5 figures a month.
That is why I have put together these top tips for starting a blog in 2021. Every successful blog has started on day 1, right where you are. If someone else can monetize an empty blog into 6 figures a month, why can’t you?
Just remember, it’s a learning curve like every other skill out there. Start on day 1, and be willing to learn and grow with your blog. Success doesn’t happen overnight. You need to be in blogging for the long haul. It takes time to grow your audience, learn skills, and manage your time around your other commitments.
There are affiliate links used on this page. If you use any of the following links to make a purchase, I may earn a small commission at no additional cost to you. I do not make any recommendations for products which I have not personally had a positive experience using. Read my full affiliate disclosure here.
Top Tips for Starting a Blog in 2021
Pick A Niche
There was a time when you could write about any topic on your blog and get a good amount of readers. One day you would be writing on your life as a mother, and the next blog post would be about pets.
If you are looking to monetise your site, aka, earn an income, you NEED to niche down.
This simply means, pick a topic that is more specific and focused. For example, perhaps you are interested in writing about parenting. Parenting is a HUGE topic range. You could niche down and focus specifically on:
- Pregnancy and Birth
- Baby weaning
- Toddler activities
- Family meal planning
These topics are a lot more specific, but all come under the umbrella topic of parenting.
Another key consideration to make when finalising your blog’s topic and niche is to consider if it will be profitable. Are people looking for problems within this topic area to be solved? What are people searching on this topic?
This does take a little bit of research, to begin with. But the more you research, the clearer you will become about what to focus your blog on and how you will monetise it later on.
Going with the above parenting topic of breastfeeding. Looking at Pinterest, people are searching for:
- Breastfeeding tips
- How to increase your milk supply?
- How to hand express?
- Breastfeeding benefits
- What to eat when breastfeeding?
- Best pillows for breastfeeding
- Best clothes for breastfeeding
- Breastfeeding positions
- Ways to use excess breast milk
- How to track breastfeeding?
Just from a two minutes search on Pinterest, I have been able to find 10 different posts someone could write on their Breastfeeding blog which actually benefit their readers and is content people are actively searching for.
Not to mention, here I have included a number of posts that can include ways to monetise your blog such as:
- Affiliate links for pillows, clothes, ice cube trays and breast milk bags
- Digital product: create a tracker for mums to use to track when their baby is feeding, for how long, which breast, sleep length, nappy change, etc.
- Pick a topic that you will enjoy writing about and can think of multiple posts to write
- Niche down from your broad topic into a more focused topic area
- Ensure to do your research and check that people are actively searching for your topic and what problems they have that you can offer solutions for.
Parenting is an extremely popular and profitable niche topic. But there are other profitable topics which I have included below:
- Health and Fitness
- Ways to work from home
- Finance and Budgeting
Each of the above can be niched down. Take a look at these examples for inspiration:
- Travel: Budget travel in Europe
- Health and Fitness: Yoga for Kids
- Beauty: Make up for busy Mums
- Homeschooling: Printables for Kindergartens
- Ways to work from home: Realistic opportunities online e.g. blogging, blog flipping, Virtual Assistant, Social Media Manager
- Finance and Budgeting: Frugal Living to get out of debt
- Crafts: Crochet for beginners
- Food: Recipes and inspiration for new vegans
Brainstorm Your Blog Content
Once you have finalized your niche and carried out the research, make sure to write down at least 50 blog post ideas.
50 may seem like a large number when you are first getting started. But, that’s nearly a whole years worth of content if you are planning on posting to your blog once a week.
You can easily find inspiration using Google, Pinterest or even Facebook.
When using Google, type in your topic or idea into the search bar. Google with then provides you with a list of questions people are actively searching the answers for. Write down any that fit your blog. Here is an example:
Each time you click on one of the questions, listed, more related questions will be displayed lower down.
Pinterest is very similar to Google in that it is a search engine, but providing you with visual content. Using the same principle, write your topic within Pinterest’s search bar and Pinterest will give you some drop-down ideas.
Click on these, or alternatively, just hit enter. Pinterest will then display different categories related to your search keywords, listed from most to least popular.
Finally, you can gain so much inspiration from using Facebook. I find new blog content on Facebook all the time.
For example, this blog, caiteelizabeth.com is focused on supporting mums wanting to work from home. So, I am within a few Facebook groups with my target audience, mums looking for a way to work from home.
Within these groups, questions are asked daily about how to work from home, how to make money as a WFHM, how can they earn $2000 a month from home, etc.
As I can see people are asking these questions daily, I can turn each of them into a blog post to help them find a solution to their problem by answering their questions.
A quick note with regards to using any of the above methods. Please, use them as inspiration only for your own content. Do not at any point copy and directly paste content already written online and publish as your own work. It takes a lot of effort and time to create content and that content is owned by the original creator. It is theft if you use someone else’s content from the internet and publish it on your own blog without authorization.
Create a Business Plan for your Blog
Consider what you are trying to achieve and aim for with your blog? What are your short term and long term goals?
How will you promote your blog? Which platforms will you use?
Who are you writing your content for?
How will you monetize your blog?
These are all considerations you need to make and plan for in advance. Your goals and plans may change as you learn and your blog progresses. But it is so important to set goals and have a plan of action from day 1.
Setting goals really helps to give you a direction. You know where you are now and where you want to be.
Then, take each goal and break it into smaller, actionable steps so you know how you are going to achieve that goal.
Remember to be realistic with your goals though. It’s no good saying you want to earn $10,000 in your first month of blogging if you have had no marketing or blogging experience previously.
You will just feel completely disheartened and more likely to give up on your blog.
Think of it as a journey. Say you are taking a road trip from France to Portugal.
You need to plan in advance how much money you need to invest e.g. food for the start of the trip, fuel for your car or transport costs, and accommodation for overnight as you aren’t going to get there in one day.
Then you need to ensure you have some cash flow for the journey for these things as well. Similarly, with your blog, you will have hosting to pay for each month as a minimum.
Now, before you get started, you have to plan your route. The maps make it seem quite simple and straightforward.
But, you find during your trip, the map didn’t account for traffic jams, accidents, scenic spots you want to stop and enjoy along the way. Not to mention any possible detours or different terrains such as mountains, beaches, or city centres.
All the while, no matter what obstacles you face along your road trip to Portugual, you know your end goal in mind is to arrive safely in Lisbon.
This is to provide you with a clear simile to your blogging journey:
- Start a blog in 2021
- Set a realistic goal
- Break your goal into smaller, actionable steps
- Be prepared to pay for expenses such as hosting, purchasing a domain name, professional email service provider, etc
- Be flexible in that you may come across hurdles such as
- learning your audience’s pain points
- researching what SEO is and how to implement it on your blog
- it may take longer than expected for your blog to gain traffic
- knowing how to create appealing and eye-catching graphics.
When you are planning how you will monetise your blog, it is best to ensure you keep your audience at the front of your mind at all times. Your blog is to answer a pain-point of theirs.
So it is best to come up with ways to monetise that your audience would benefit from.
For example, if your blog is about camping, you would probably include affiliate marketing as a way to monetise your blog. You could sign up for Amazon affiliates and promote their camping equipment to your audience.
If you were a beauty blogger, you might consider joining an MLM company, such as Arbonne or Farmasi. That way you could earn an income recommending and promoting their products, but also support others in starting their own business for minimum start-up costs.
If you start a blog on homeschooling, your audience may be looking for resources they can print and use at home for their children’s education. So you could create different printables to sell via your blog.
Create Your Reader Avatar
When I write my blogs, I always have a person in mind. That person isn’t a nameless, faceless person. I write for one individual. And that individual is my top fan on Facebook. I write for her only.
Even when I’m planning my content, I keep her in mind. I think about how I can help her? What problems can I solve for her? How can I entertain her?
When you write for just everyone, you are missing out on a connection. Having an end reader in mind helps you create better-directed content.
Create your Reader Avatar. List down their:
- Likes and Dislikes
Also, your reader avatar will help you choose the right social media platforms.
For example, Pinterest is more suitable for a blog with a women-centric audience. Twitter does well for a male audience. LinkedIn is better suited for professionals.
Now when you have a particular reader in mind, research which platforms they frequent and you focus your energies on those platforms.
Define Your Brand
Before you put up your first post, or even before you create your logo, you should get your branding right.
Branding is basically the impression and positioning of your brand. It sets you apart from other bloggers and gives your brand a distinct taste. You want your target audience to recognize you when they are scrolling down their Facebook page, and then remember you.
So, how do you define your brand?
Know Your Target Audience
Start by defining your target audience. That’s the reader avatar we talked about.
Create or Purchase a Logo
Your logo is the single most important brand identity feature. It will be repeated throughout your digital presence- your blog and your social media posts.
This logo should reflect on who you are as a blogger. This can be done by using the right icons, colours, and fonts. When choosing a logo, I usually recommend looking at your competitors. It’s great to gain an indication of what works well and is already well known.
But, of course, don’t copy another businesses logo or branding.
You want to stand out and be unique, known for you, not mistaken for another blogger or company.
Choose Your Brand Colours
Choose your brand colours and stick to them. Choose a colour theme that will resonate with your target audience. For instance, if your target audience relates to kids, you might prefer to use brighter, snappy colours. You might want to select softer colours for an older female audience.
Perhaps do some research and take a look at a few blogs. See what colours they have chosen and if you relate those colours to their topic.
Such as, if I see grey and baby pink together on a blog, I automatically assume the blog is about babies or parenting.
Blue can often be related to travel for the sky and sea.
A great way to figure out what colours you should use is to create your own mood board. Use Pinterest to find pictures that resonate with you. I would say to find at least 10 different images and place them together using a program such as Canva.
When they are all together. Are there any colours or themes that jump out at you or you picked more than once?
Or is there a particular picture that speaks out to you more than the others?
You can then use a combination of your favourite image and upload it to a site called Coolors. This site helps you to finalise your colours by taking different tones from a given picture.
From there, you can edit colours until you are happy with your brand colours.
If you need more inspiration, be sure to check out Pinterest for brand and mood boards. Also, Canva has a super cool section dedicated to providing branding inspiration.
Select Your Fonts
Many people often ignore fonts. They will be using Comic Sans in one post and Georgia in the next one.
While many of your readers might not be able to distinguish one font from the other, it does affect your brand’s cohesiveness.
When you stick to two or three fonts throughout your branding, it creates a seamless aesthetic experience that lends credibility and gives your brand a distinct identity.
Know Your Brand Voice
This is also very important and it lends authenticity to your brand. As a blogger, your brand voice should ideally be similar to your personality. If you are a bold woman in person, then opt for a strong, persuasive brand voice.
When creating your brand voice, list down five or six words that define your personality. Is it friendly, opinionated, witty, charming, casual, entertaining, creative, kind?
Social Media Tip
Now that you have your action plan in place, it’s time to get your hands dirty (or more like get your fingers tapping).
All plans are fantastic, but none will succeed if action is not taken.
One rookie mistake many new bloggers make is creating social media profiles on literally ALL social media platforms (Facebook, Instagram, YouTube, Twitter, Pinterest, and even Medium!). And then ghost out on a majority of them. This makes your reader think that you have stopped blogging.
Don’t try to do everything at once.
Make sure to create your accounts on all platforms so you can access the profile name for your business, but that’s it.
Then, focus on growing ONE platform at a time. Spreading yourself too thinly gets nothing done. It is better to dedicate your time growing one platform successfully, than sporadically being present on a few.
Again, do your research. Where is your audience most likely to hang out? Is one platform going to benefit you more than others in terms of your blog goals?
I personally recommend using Pinterest for your blog. When done right, Pinterest can really help to bring traffic to your blog, plus your pins have a much longer ‘life span’ that social media posts.
Start Your Email List
It is crucial to start your email list for your blog from day 1. Even if you aren’t sure what to write or what opt-ins to offer, it is better to start than wait for the perfect timing.
There is no such thing as perfect timing in the blogging world.
Your email list is a hugely valuable asset and fundamental to growing your blog into a business. The difference between social media sites and your email list is that you own your email list 100%. You don’t have to worry about algorithm changes, who can view your content, or even your profiles being blocked and deleted.
Social media platforms are excellent for building your reputation, brand and connecting with your audience. But with your email list, you can guarantee everyone will be able to access and view the emails you send out. Everyone might not open your emails, but, you know that they will all have been able to see you have sent an email.
Within your emails, you can promote affiliate products, your own products, new blog content, or even use it as a way of connecting with your audience and offering them a way to ask you questions.
There are dozens of email marketing platforms out there. Some of the most popular being Converkit, Mailerlite, and Mailchimp.
I have personally used Convertkit and Mailerlite. Mailerlite is great if you are looking for something really visual to use and free for the first 1k subscribers.
Convertkit is brilliant for support and additional email training. I actually switched from Mailerlite to Convertkit even though it now costs me due to the extremely responsive support.
I had an issue with my trial account and emailed Convertkit regarding this. They responded within 24 hours and extended my trial period due to me not being able to access some of the facilities.
There free training is also epic as well and they often collaborate with so many successful entrepreneurs so you gain a 2in1 webinar and learn so much from their free training sessions.
As I said, Convertkit does cost, it’s $29 per month for under 1k subscribers, but I really feel that their training, support and system they provide is excellent and easy to use.
Measure Your Success
The one thing successful bloggers do that sets them apart is that they measure their success. They spend time on Google Analytics and social media insights. They check what their audience likes, dislikes, what’s most popular, what drives the most traffic, etc.
Your Analytics and insights help you understand which posts are doing well with your audience. What posts are your most visited posts? Why are they your most visited posts?
Measuring your success is a key habit to get into. Be careful to balance this though and not end up fixated by numbers. But it won’t harm your business to check in once a week minimum to go through your analytics.
Make sure to focus your energy and time on what your target audience is interested in and prioritise this. Create more content surrounding your most popular topics and be sure to add invaluable opt-ins or other calls to actions on your most popular posts.
Ensure to set up your Google Analytics from the very beginning when you start your blog. If you are not sure how to use Google Analytics, this is the Ebook I purchased and highly recommend. It helped me understand Google Analytics and what key information was most important to pay attention to.
I have read and reread this Ebook so many times it is pure gold. The information shared isn’t overwhelming, it’s specific, and takes you through what to do step by step. It has seriously helped me get my head around using and understanding Google Analytics to help me grow my business.
Pinterest is very popular amongst bloggers. I myself spend a lot of time on Pinterest. It’s a great source of inspiration, finding content ideas and understanding what people are needing support with that relates to my niche.
A huge reason many bloggers use Pinterest to help them grow their blog is that it can help to drive traffic to your website.
If you take a look at the top content topics on Pinterest, these will help you to see what content people are searching for. You can then select the topics which fit your niche and write your own articles surrounding these top searches.
The six most popular Pinterest categories according to Statista are:
- Art and Art Supplies
- Flower, Food & Drinks
- Home, Garden, Pool & Spa
- Health & Beauty
- Clothing & Apparel
Learn the Basics of SEO
Search Engine Optimization might seem like a big complicated phrase, but getting your blog SEO-friendly is achievable. Just learning and utilizing the basic techniques of SEO will help your blog.
Utilizing SEO will help your blog articles rank higher within Google’s search engine through the use of keywords and long-tail phrases.
For example, if I was a stay at home mum looking for a way to work from home, I might type into Google ‘best job for stay at home mum’ and this would come up:
The first article is from a site specifically focused on mums and their careers. It lists 10 different ways stay at home mums can work from home.
Their article clearly answers the keywords I entered into Google.
SEO is quite a bit more in-depth than simply answering someone’s question online.
It takes keyword research, optimising your blog post, helping to increase your own site’s authority through backlinks, etc. But, I could honestly write a whole blog series about SEO so it’s best to keep it short and sweet for this article.
If you DO want to learn more about SEO and how to rank higher on Google, I highly recommend Debbie Gartner’s Ebooks. Debbie is rocking it when it comes to SEO. She is knowledgeable, and in her Ebooks shares this knowledge but without all the techy jargon.
Her Ebook’s are accessible to everyone no matter your prior knowledge of SEO. And she definitely knows what she is talking about, considering she gains over 500,000 views per month with the majority of that down to SEO!
Debbie has written two Ebooks:
The two of them together are excellent and a sure fast way to get yourself one step ahead of many beginner bloggers. Through investing in both at the same time, you save yourself $20 than purchasing individually.
If you can only invest in one, I personally recommend Easy on-page SEO. As someone starting a blog in 2021, you want to start the right way through optimising the posts you are writing within your own blog.
You can always purchase Easy Backlinks for SEO at a later date when you are looking to increase your domain authority with the methods Debbie discusses in her Ebook.
SEO is a sure fast way to set your blog up for success from the very beginning. Yes, it does take some time to learn and implement. But you will thank me later.
When compared to other sources of traffic, SEO has a much longer life span. You could write a blog post today and it still be driving traffic to your blog in 2 years time. Compared with Facebook for example, where posts on average last maybe 24 hours max.
Make Use of Tools
Just like an accomplished handyman, a blogger also needs the right tools. The good news is that there are so many tools and resources available to help you grow and succeed with your business
Starting a blog in 2021 is easy if you know what tools are available and make use of them:
You don’t have to be a designer to make great graphics and posts for your website. And with Canva, you don’t have to search for ideal graphic size every time you want to post on Instagram or Pinterest. Just search for the right template and get to designing.
My advice is to tweak the colours and fonts of the existing templates to create a graphic that reflects your blog’s style.
I personally use and LOVE Canva, so I have paid for a pro account. I highly recommend it for yourself. It’s inexpensive and you gain access to even more templates, stock photos, and you can save your own brand colours, logos, and text to make creating graphics so much quicker and simpler.
When you see all those amazing photos on Instagram, it’s easy to feel intimidated. But understand that many of these photos weren’t originally like this. They went through quite a bit of editing on apps like PicMonkey.
PicMonkey is similar to Canva and a lot of bloggers recommend it. I personally haven’t used PicMonkey as I haven’t felt there was a need (as I said above I am in LOVE with Canva so pretty happy sticking with what I know!)
Free Stock Photo Sites
Not everyone is a great photographer. For the rest of us, there is Unsplash, Pexels or Pixabay. These are websites with beautiful photos ready to be used. And, for bloggers just getting started, it’s great to know there are free sites like these to help you out until you can invest.
Paid Stock Photo Subscriptions
When you feel you can, I highly recommend investing in a paid stock photo subscription – it will change the whole feel and appearance of your blog making it so much more professional.
If you are like me, the majority of your time is taken up with content writing, promoting, email marketing, and creating your own products and services. I personally do not have time to learn and perfect skills in taking beautiful photos for my blog.
So, this is something I have invested in and I know 100s of other bloggers invest in outsourcing this too.
Paid stock photos are of much better quality and generally, if you pay for a subscription from a particular photographer, your photos will have a similar appearance and give your blog a professional, cohesive look.
Try to choose a stock photo subscription which matches your brand and feel you are trying to convey from your blog.
I personally use Pixistock as her photos are stunning, all offer an element of white space which suits my blog’s style, and, she offers a variety of images from flat lays to business, themed to models.
PLUS, with her annual subscription, you gain access to some awesome business templates which have honestly changed my business completely. It used to take me 30 minutes to create just one pin for Pinterest. Now, I can create 2 in 10 minutes from her templates.
Plus, I have also created infographics, checklists, and a 45-page Ebook for my Arbonne business all with the use of her templates. Each would have taken me at least 3 times as long to produce without her resources.
Social Media Scheduler
With so many social media schedulers to choose from, it makes scheduling posts in advance so much easier. Here are a couple of popular platforms just to name a few:
- Planoly (Instagram)
- Tailwind (Instagram / Pinterest)
Most bloggers don’t upload their content daily. They create a social media plan before the end of each month. Create their graphics and edit their photos and schedule them on social media and for the entire month.
Block scheduling is a huge time saver compared to manually publishing each individual post, especially if you use multiple platforms. (Though remember, if you are just starting a blog in 2021, to choose one platform and focus on growing that platform, to begin with before introducing a second).
If using Facebook, they now have a great scheduler just for their platform which provides you with some detailed analytics too. If you are looking to gain more followers to your Facebook business page or group, I highly recommend using their in-house scheduler. They will enable more people to view your post, than if you were using a different social media scheduler.
Now you are free to focus on increasing your reach and followers, not to mention be able to dedicate more time to respond to your audience’s comments and questions.
This is another tool that I absolutely love. Trello offers a visual board which you can add content to, create lists, organise your thoughts, or even just offers a centralised place for everything business-related.
I personally have boards for each of my blogs, a board for social media and one for my blog content – both of which I organise into a calendar view. For each board, I can set up different lists such as
- important info (my passwords, logos and most used templates)
- A list of my content ideas so I never run out of content to write.
- Another list for inspiration I find from other bloggers or Facebook queries people have within different mum groups that relate to my audience.
Not to mention I have a board for different team members also. So if later down the line you would like to hire a Virtual Assistant, you could set up a board with the tasks you would like them to do and as a method of communicating with each other.
Invest in Your Blog
If you are starting a blog in 2021 with the plan of monetising it, I urge you to invest in your blog.
You need to treat your blog as you would any business. The best way to do that is through education and learning from those already successful and where you want to be at.
Depending upon what your blog is about, what skills you want to learn first, and what goals are your priority, will depend greatly upon the courses you take.
I am a HUGE advocate for education and never think there is such a thing as too much education.
I have purchased so many courses and Ebooks over the past year and each one I have read or completed, I have gained something I could implement to grow my own business. Though I will say many of these courses and Ebooks were through bundles such as the Genius Blogger’s Toolkit* and BC Stacks. Both are awesome by the way and incredible value for money.
*The Genius Bloggers Toolkit is released every October for 7 days only. October 2020’s bundle will be released in a January Flash sale. If you would like to be notified and kept up to date with this flash sale, you can sign up here.
Here are some top tips for when choosing an Ebook or Course to invest in:
- Consider what your top goal is and how you will achieve this goal. Will a course or Ebook help you get there?
- How much money do you have spare to invest in your blog? This will then greatly depend upon the course or Ebook you consider purchasing.
- When choosing a course or Ebook, make sure to check out the person selling it. Are they already successful? How much knowledge and experience have they personally had on the topic they are selling? Will their Ebook or course help you to achieve your goal? Do they offer a lot of value?
That last point ‘Do they offer a lot of value?’ is something I personally think is super important. All and I mean ALL my favourite bloggers that I look up to offer bucket loads of value whether it’s through their email list, Facebook page, or on their own blog. I have generally found myself, that the people who are successful and offer the freest value through their business, have the best-paid courses and Ebooks on the market.
Just something to note too, depending upon your goal in mind, the person you purchase from does not have to be in the same niche as you. As long as they are experienced, knowledgeable and skilled in the particular topic you are wanting to learn about, that is what’s important.
As an example, I mentioned Debbie’s Ebooks within this post. Now, Debbie’s core business is within hardwood flooring. I don’t know a thing about hardwood flooring other than it looks nice and easy to clean!
But, the reason I recommend Debbie’s Ebooks so much is because they are jam-packed full of valuable information which I have personally learnt from and through implementing what she teaches, over 70% of my traffic now comes from Organic sources aka search engines such as Google.
So, even though her primary business is hardwood flooring because she has spent years learning and implementing everything she knows about SEO, she has gained over 500,000 views to her blog each and every month. She earns over $20k a month from her business AND, is experienced enough in SEO to successfully teach other bloggers how they too can use SEO to grow their blog traffic.
Now, I completely appreciate that you maybe just starting out with your blog so funds might be a bit tight. If you are in a position where you cannot invest in your business and self-right this second, do not fear!
There are so many ways you can learn and grow your business for FREE.
Download your list of FREE courses to help you grow your blog:
You can also listen to Podcasts as well. I am a huge fan of Podcasts. They just seem to fit into my life so much easier than watching Youtube training videos.
Podcasts are great if you are busy on the go person.
I personally enjoy listening to Podcasts when doing the dishes or preparing lunch for the kids. It’s a great way to maximise the time that I have in a day and use it productively.
Again, as a blogger, why not support your fellow bloggers!
I have a folder saved in Google Chrome dedicated to blogs that I love to learn from and support. There are tonnes of blogs specifically dedicated to teaching you how to start a successful blog. They include content such as:
- how to monetise your blog
- how to increase your traffic
- What to write to your email list
- How to be productive
- Topics to blog about
- Plugins for your blog
- And so on!
Learn From Other Bloggers
We touched on this point before but I really want to reiterate the importance of learning from those already successful in your niche.
Don’t make your life harder and more challenging starting your blog alone. Thousands of bloggers have already been and done what you are planning to do. Make sure to do your research and find other bloggers in your niche.
When you do find those bloggers, reach out to them, connect with them, tell them what you love about their blog, show them you are genuinely interested in their business.
Through reaching out, you are putting your name and blog on the map. Some bloggers may even have time to reply back to you and offer you tips specific to your niche.
Make sure to spend time going through their blog. See:
- what they are writing about,
- what posts gained the most comments,
- what opt-ins are they offering,
- how are they monetising their site?
A big point to remember here is please do not copy someone else’s business nor take any content from their site. Their business and all content belongs to them and could result in legal action being taken against you.
But what it does do is give you a step ahead compared to if you didn’t do any competitive research at all. All of this information can help you when planning your blog. You will see what already works and what people within your niche need help with. Not to mention connecting with a successful blogger who may be able to offer you advice or share valuable tips to help you grow.
Collaborate With Others
Following on from the above point, collaborating with others is a sure way to stay motivated to grow your blog.
Since growing a blog is mostly carried out online, blogging can be quite isolating. Collaborating with other bloggers ensures you don’t feel alone and can achieve success together. You can gain support or have someone to reach out to discuss the challenges you face and problem solve them together.
You could even collaborate with another blogger in order to find an accountability partner. This is someone you partner with who you share your goals with and helps you to remain on track through positive messages, video calls for progress updates, or simply just a ‘hey’ message to see how you are. The relationship is two ways and it’s wonderful when you find an accountability partner you can really connect with and genuinely want to see them succeed.
Another way to collaborate with other professionals is through guest posting. Guest posting simply involves you writing a blog post to be published on another person’s blog. You don’t tend to be paid for this, however, it is worth participating in for the potential traffic you can gain from that post to your own blog. Not to mention it helps with your domain authority and off-page SEO.
It is important, however, to choose carefully who you guest post for. Generally, it is recommended to only guest post for blog’s which have a higher domain authority than yours. Also, make sure to research their criteria and follow their rules e.g. 1250-2000 words, not published anywhere else and content is exclusively written for their blog.
When choosing someone to guest post for, it is most helpful if you write for someone with a larger audience than you who is within your niche. For example, if you write about parenting, it is a good idea to guest post for larger parenting blogs.
If you are limited for time however, another way to collaborate with others is to participate in roundup posts. Roundup posts notoriously do well and are a post based on a number of other people’s content or comments.
For example, if someone was looking to do a roundup of healthy snacks for kids. They might publish a post asking for relevant blog links within a Roundup Facebook group. Those who leave their blog links to their published healthy snacks for kids, give authorisation for that person to use their link and often an image from their blog post to incorporate into their roundup. They might receive 20 different recipes that they could then include and each person gains a link back to their blog from that post.
Here are a few Facebook groups which focus on roundup collaboration opportunities for bloggers:
Be willing to say NO to your none priorities
What I mean by this is that you need to learn to say no to your non-priorities.
If you want your new blog to grow into a successful business, you need to treat it like a business and that can mean making difficult decisions and prioritising what’s important.
Now, your priorities will probably look completely different from mine, so that is something you need to plan and think about yourself.
But, basically, you need to consider if something is going to help your business grow. If it isn’t, it probably isn’t a priority.
Though, if you’re a mum like me, you do still need to ensure the kids are fed their dinner, even though it won’t help you make any money from your blog (AND, they will STILL maintain that they are hungry after I’ve just fed them a whole meal!)
What I do mean is that going out for lunch with your friends each week isn’t an effective use of your time.
As I said, this point needs including because we all have the same 24 hours in a day, yet some bloggers will grow much faster than others. That’s because they made sacrifices and prioritised turning their blog into a business.
Summary of Starting a Blog in 2021
The key take away for starting a blog in 2021 is, don’t give up at the first hurdle!
It isn’t a case of setting up a blog one month, publish 5 articles and make $1000 just like that.
To become a successful blogger, you need to be in this for the long haul. Blogging takes time, consistency, patience and above all else, dedication.
But blogging is fun, educational, an achievement to be proud of as you see your blog grow in front of your very own eyes. Not to mention the awesome community of bloggers you become a part of. Other bloggers are so supportive.
Surprisingly, even with thousands of bloggers out there and probably at least a few hundred if not a few thousand blogs containing the same content as yours. There is still space in the blogging world for you.
Your voice is unique, it is like no other blogger already out there – because it’s yours! Your opinions, your experiences, your takeaways. It’s all you!
So don’t give up! Keep. On. Going.
If you are looking to start a blog in 2021, let’s connect. I would love to hear what you plan on blogging about and following your blog as you learn, implement, and grow your blog.